The woman behind AELA
Meet the Founder
Beauty, on your terms.
I've always loved the look of professionally done lashes. Finding the time to keep them up was another story.
I'm a mum of two and I run a civil construction company. My days are projects, site visits, phone calls and everything that comes with family life. Two hours in a lash chair every fortnight was never going to happen.
I wanted the salon look without the appointments, the upkeep or the time. I couldn't find it, so I made it.
That became AELA Lash. Pre-bonded clusters with no liquid glue, applied at home in around five minutes, for 7 day wear.
Lashes that fit your life, not the other way around.
Shnai, Founder
Our story
"I sat in the chair, paid for the infills, wore the lashes everyone else wanted. And I still couldn't find the ones I actually wanted. So I built them."
AELA started as a customer's frustration. The salon sets were beautiful for a fortnight and brutal on natural lashes.
The strip lashes were a nightly chore. The cluster kits that promised freedom came with liquid glue, guesswork and a mess.
The answer had to be a cluster that carried its own bond. Pre-bonded, so there is no liquid glue. Style your own look with our pre-bonded cluster sets, placing each length where it suits your eyes, or choose a pre-bonded pre-mapped 3-pack when you want the shape done for you. Made to be applied at home, by you, in about five minutes.
AELA is not a salon and never will be. There are no appointments here, no infills, no chair. There are five signature styles in pre-bonded 48 and 72 cluster sets and pre-bonded pre-mapped 3-packs, a mapping guide that teaches the craft, and a subscription that keeps the ritual running.
Melbourne founded, honestly told. We only claim what we can substantiate. What the lashes look like is your proof, not our promises.